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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
MSRP: $16.00
Your Price: $10.88
Savings: $ 5.12 ( 32% )
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Manufacturer: Simon & Schuster
Buy Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
 

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Features

ISBN13: 9781416595243
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
 

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Additional Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Information

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.

An enormous indoor ski slope attracts shoppers to a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
New material includes:

• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new.

 

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